MKT 450 Topic 5 CLC Marketplace Simulation GCU




MKT 450 Topic 5 CLC Marketplace Simulation GCU

MKT 450 Topic 5 CLC – Marketplace Simulation: Marketing Plan

This is a Collaborative Learning Community (CLC) assignment.

The purpose of this assignment is to create a marketing plan.

As your team continues to proceed through each quarter of the Marketplace Simulation, it is essential to prepare an outline for your marketing plan. In a 500-750 word document, include the following:

Executive Summary

Review of Financial and Market Performance During Previous Year

Assessment of Current Situation and the Market

Create a table that represents the items listed below:

  1. Customers
  2. Competition
  3. Company’s strengths and weaknesses
  4. Major problems/opportunities to be addressed in the following year

Marketing Strategy for the Next Year in the Business (What will it take to get ahead or stay ahead?)

  1. Brand strategy
  2. Pricing strategy
  3. Advertising strategy
  4. Sales channel

Pro Forma Financial Projections (Excel spreadsheet for Quarters 1-8)

  1. Copy the pro forma in the simulation for Quarters 1-4 into Excel and add information/data for Quarters 5-8.

Tactical Plan (Quarters 1-8)

The tactical plan should articulate what is planned for each quarter. For example, Q6-open three offices, Paris, London, and New York. Each office will staff five employees, one service and four sales personnel, with two sales staff for priority 1 and 2 target markets, at a determined cost. The reader should then be able to see the cost entry on the pro forma. Every planned expenditure shown on the pro forma should include an explanation on the tactical plan. Revenue should reflect the projected number of units, price of each, and the cost of goods sold.

Submit the Word document, including the table, and the Excel spreadsheet.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.


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