MKT 607 Topic 2 Discussions GCU New




MKT 607 Topic 2 Discussions GCU New

MKT 607 Topic 2 DQ 1

Research various codes of ethics in marketing research. Explain how the codes of ethics support conscious capitalism. Why might someone prioritize ethics in services marketing?

MKT 607 Topic 2 DQ 2

Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling to vulnerable consumers? Within the context of a Christian worldview, why should businesses consider the methods of marketing to vulnerable consumers? Be sure to support your responses with evidence from the readings or additional references.


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