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The combination of demographics lifestyles and

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The combination of demographics lifestyles and

 

The combination of demographics, lifestyles, and geographic categories leads to ______________.

A. geodemographic segmentation
B. benefit segmentation
C. usage-rate segmentation
D. psychographic segmentation

A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy:

A. results in cannibalization of products.
B. involves the selection of a market niche to target the marketing efforts of a firm.
C. views the market as one big market with no individual segments.
D. reduces the production and marketing costs of a firm.

QUESTION 47

  1. Apple saw a huge drop in the sales of its iPhone 6s when they launched the iPhone 7. This situation exemplifies _________________, that is, when a new product cuts into the sales of existing products within the same company.
    A. cannibalization
    B. repositioning
    C. competition
    D. positioning

     

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