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The first step in the marketing research process is to

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The first step in the marketing research process is to

 

The first step in the marketing research process is to

A. specify the sampling procedures to be followed.
B. collect primary data from available sources.
C. prepare and present a report
D. recognize a marketing problem or opportunity.

QUESTION 49

  1. Company websites, annual reports, reports to stockholders, blogs, YouTube videos, and social media posts are examples of ___________.
    A. secondary data
    B. primary data
    C. tertiary data
    D. marketing research
  2. The most popular technique for gathering primary data is _____.
    A. survey research
    B. observation research
    C. ethnographic research
    D. experimental research

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